It’s about time - Out-of-Home Campaign
As part of the “It’s About Time Insurance Does That” campaign, we explored how the new design language could live in the real world. The OOH rollout in Chicago took over billboards, buses, and street posters, pairing bold copy with playful visuals. I worked on early design exploration, sketching layouts, experimenting with color and type treatments, and shaping the visual hierarchy to make the message pop. In the end, we landed on the “tapping” idea, a single button element replacing one of the words in each ad, turning the campaign into something people could almost feel interacting with.
Creative team at Lemonade.
As part of the “It’s About Time Insurance Does That” campaign, we explored how the new design language could live in the real world. The OOH rollout in Chicago took over billboards, buses, and street posters, pairing bold copy with playful visuals. I worked on early design exploration, sketching layouts, experimenting with color and type treatments, and shaping the visual hierarchy to make the message pop. In the end, we landed on the “tapping” idea, a single button element replacing one of the words in each ad, turning the campaign into something people could almost feel interacting with.
Creative team at Lemonade.
